The most profitable investment is in knowledge. Why not open a business providing foreign language teaching services? Is this direction in demand? For the phrase “English language school,” the Yandex search engine records more than 100 thousand user requests monthly, and for the phrase “English language” more than 13 million requests per month.

If the question arises about the relevance of learning foreign languages, then just go to any job search site and evaluate the available vacancies with more or less decent positions and salary levels. What do they have in common? Knowledge of English and, in some cases, other foreign languages ​​is required.

And if the knowledge acquired at school and college is not enough, people are looking for the opportunity to receive additional linguistic education. Many parents “prepare their sleigh in the summer” - they hire tutors and take their children to language courses. And, since there is demand, entrepreneurs looking for their niche have a logical question: how to open a foreign language school? A business plan, where to start, what format to choose, how to formalize it legally, and other important nuances are discussed in the article.

Relevance and target audience

The relevance of learning foreign languages ​​is growing not only due to the requirements of employer companies keeping up with the times, but also due to such factors as:

• active interest of citizens in tourist trips abroad;
• migration to foreign countries;
• admission to foreign educational institutions;
• foreign business trips;
• early development of children, including language learning starting from kindergarten age;
• filling gaps in school education in preparation for exams;
• the desire of modern people to develop intellectually and develop their children.

From here, depending on the chosen format, a portrait of the target consumer is formed. These will be parents of preschool and school-age children, students, graduates, businessmen, tourists, etc.

Format selection

Open a foreign language school as a franchise

Franchising will help reduce difficulties with organizational issues in business. Using the example of a review of the franchises of two schools, we will analyze the main articles of the business plan, the amount of investment and the requirements for premises.

Network of foreign language schools ALIBRA SCHOOL

The network is represented by 17 branches in 4 regions of Russia, on the market for more than 15 years. To open a business under this brand, the following steps are required: apply for a franchise, enter into a licensing agreement, equip the premises and train staff, obtain a license. The company provides comprehensive support at every stage.

The financial terms of the partnership with ALIBRA SCHOOL are reflected in the table.

Premises requirements:

• Area - minimum 100 sq. meters, the premises should be located near residential buildings, large shopping and office centers.
• Availability of a bathroom, ceiling height from 2.6 m.
• Availability of parking next to the premises.
• Internet, possibility of zoning by audience.
• The lease agreement must be concluded for at least 3 years, the premises must have non-residential status.

In addition to the lump sum contribution, the initial investment includes: repairs and decoration of the premises, equipment, furniture, office equipment, educational materials, personnel training, marketing activities. The payback period for investments when working with the ALIBRA SCHOOL franchise is 14-22 months, the current profitability of existing branches is 30%.

Franchise of the language center "Lingvitania"

The Lingvitania Center offers partners two business formats: English for children from 3 to 12 years old, broken down by age category, and English for teenagers and adults. The advantageous feature of “Lingvitania” is that it is an authorized center for preparing for exams at the University of Cambridge.

Franchisees receive a ready-made business model and a CRM system for working with clients. The founders of the brand participate in the opening of the centers. Teachers working in partner centers are trained and tested at the central office. Unified teaching materials, a fully functional website page, and advertising layouts are provided.

Terms for partners:

• Until May 31, 2017, the lump-sum payment is 399,000 rubles.
• Royalties are paid quarterly - 18,000 rubles.
• Initial investments - from 850,000 rubles.
• Not a basement or semi-basement room in good repair with an area of ​​50 sq. m. m, which should have at least two rooms of 15-23 square meters. m.

More detailed information about the requirements and conditions of franchises can be found on the company’s websites. Business success in this area is guaranteed with a careful approach to hiring teachers, drawing up a business plan, choosing a format, premises, studying current offers and demand in your region, organizing a high-quality advertising campaign and first-class service.

Knowledge of a foreign language in a globalized world is considered mandatory for an educated person. It is good practice to know at least one foreign language - English. In this regard, many schools and foreign language courses are appearing in cities, inviting both schoolchildren and students, as well as adults and even preschool children as students.

So, foreign languages? The answer is in this article!

English language, it is necessary to conduct a market analysis. The future director should think about the following questions:

• what will be the format of the school: individual or group training;
• Who will the training be aimed at: children, schoolchildren, applicants, adults, etc., for each social group you will need to develop your own methodology and purchase separate teaching materials;
• school goal: simply teach the language, provide preparation for the Unified State Exam, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It doesn’t hurt to check the potential demand at the first stage: assess the number of English language schools in the city, their capacity, level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, as well as protect yourself from mistakes made by competitors.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to conduct educational activities.
4. Search for suitable premises, rent or purchase.
5. Carrying out repair work, ordering signs.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase of necessary equipment, furniture, teaching aids.
10. Active advertising, concluding training contracts, forming groups.
11. From September 1st – the start of classes.

School registration

To open a school you will need:

• or . If a school is organized by several people, then it is easier to organize a company. If the founder plans to work alone or with the involvement of hired workers, then you can limit yourself to individual entrepreneurs. When choosing, you can use the “simplified” approach.
• Obtaining a license. To apply for it, you need to contact your local education department, they will tell you where and how to get it. Usually, to do this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow the issuance of state-issued school completion certificates. It can be issued after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo re-certification to verify suitability for the position.

Selecting a room

This is a key moment for opening a school, on which the success of the entire enterprise depends. There are two approaches:

• rent (or buy, if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If an entire building is purchased (for example, a former kindergarten), then it is necessary to carry out repairs in it in accordance with legal norms. There are no such strict requirements for offices. Of course, you will have to undergo a SES and fire inspection and obtain the appropriate permits, but it is not that difficult.

Where should you choose a building?

Experts advise to be located:

• near existing educational institutions;
• in busy and business areas of the city;
• if the settlement is small, then in the very center;
• if the city is large, then it makes sense to open several offices in different areas to reach the largest number of residents.

The optimal room size is 50 square meters. It must have natural lighting.

It should not be forgotten that it is possible you will have to invest in repairs.

Purchase of necessary equipment

You will definitely need:

• desks and chairs;
• teaching desk and department;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of tenses, a list of basic irregular verbs, etc.);
• educational kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The specific composition of manuals and kits will depend on the current training programs. Each of them will require its own set of “tools”. You can develop training programs yourself, take them from free sources, or order them from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this will, of course, reduce costs. However, for full-fledged operation, the institution will need additional teachers: at least for a wider audience reach and profit.

A teacher should be selected based on his professional qualities and presented portfolio, based on reviews and recommendations from his previous place of work. It’s good if the teacher has been teaching classes using the same methodology for many years. This way, it will be possible to get diverse teachers into the team and expand the range of services provided.

Recruiting teachers is an ongoing process. It is optimal to accept new ones at the beginning of the school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

The following rules must be followed:

• set depending on the load, no “equalization” - this will motivate additional enrollment of students;
• one teacher – one language, one program;
• Don’t forget about advanced training.

Search for students

The hardest part: find people willing to study. However, if there is a “hunger” in the city for foreign schools, then there will be no problems with the influx of students. It’s another matter if the niche is occupied and there is enough competition. The following tips will help:

The new school must offer something truly unique and interesting, there must be a feature. For example, training is conducted on computers, communication with live native speakers of a foreign language is offered, intensive preparation for the Unified State Exam is provided by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• printed advertising in crowded places: at bus stops, on public notices, near schools and universities;
• on thematic platforms: on city portals, in groups on social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Costs at the initial stage, if office space is rented, it is planned to recruit 10 groups of 10 students, 5 teachers (not counting the director) will work in 5 programs:

• registration of individual entrepreneurs, obtaining a license in Obrnadzor - from 15 thousand rubles;
• searching for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) – from 50 thousand rubles;
• purchase of necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. – from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent – ​​from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• Monthly income
  • the cost of 1 hour of classes is 500 rubles, 2 classes are held per week, as a result, per month the profit per student is 4 thousand rubles, from 100 students – 400 thousand rubles.
  • conducting express courses or individual lessons - from 50 thousand rubles.

  Total profit: 450 thousand rubles.

  Net income for the month: 200 thousand rubles.

  You will have to pay 6% of income - in this case it is 12 thousand rubles. Thus, With the right approach, in 3 months you can achieve full payback.

  It should also be taken into account that private schools, including English language schools, are non-profit institutions. Therefore, they cannot accumulate money in accounts. Ideally, in the summary statement at the end of the month, the total column should show “0”, otherwise problems with the tax authorities may arise.

  Funds can be put into circulation by purchasing new equipment, they can be spent on the purchase of real estate (if, for example, a lease agreement with subsequent purchase is concluded) or issued in the form of salaries to the director and other staff.

  Do you want to open a foreign language school and don’t know where to start? Watch the following video instructions:

In the context of the rapprochement of business relations between countries, an increase in tourist flows and general globalization, learning foreign languages ​​is becoming a necessity for an increasing number of Russians. According to statistics, 46% of our compatriots do not give up their dream of learning foreign languages. At the same time, they are driven by different goals: some would like to study in order to meet the requirements of the time (13%), 14% of Russians want to feel free when traveling abroad, 11% would ensure career growth with the help of knowledge of a foreign language, 9% understand that such knowledge is necessary for communication, and 7-8% would like to easily read labels on foreign-made goods, information on foreign websites, understand instructions, etc. Based on these observations, we can conclude that the services of schools that teach foreign languages ​​to everyone are quite in demand.

Language schools provide a full range of services for studying not only the most popular languages, but also rare languages ​​for different levels of student preparedness. By completing basic training courses, students can move on to the next, more complex stages. At first glance, competition in this industry is high. However, as practice shows, a new school can, if positioned correctly, quickly attract regular customers.

The initial investment amount is 635 600 rubles

Break-even point is reached on the fourth month of work.

The payback period is from 12 months.

2. Description of the business, product or service

Before opening a foreign language school, you need to decide whether you will issue students with documents confirming completion of a particular course at your school. If you decide to carry out individual teaching activities, then you will not need a license, but in this case you will not be able to issue state-issued certificates of completion to students. This option is simpler in terms of registering a company and is suitable for training adults, for whom it is not the papers proving the receipt of education that are important, but the real level of knowledge. If you want to issue documents confirming the qualifications of graduates, you will need to obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education.

The target audience of language schools depends on the focus of your school. If you are ready to provide services to both preschool children and active pensioners, then the age of your clients will vary from 3 to 60 years. Since the services of language schools are not cheap, visitors, as a rule, have an average or above average income.

Before opening an English or other language school, you should decide what languages ​​will be taught, as well as what the audience of the courses will be - adults or children. The most popular language is English, followed by German and French, followed by Italian and Spanish. If possible, courses should be organized in rarer languages ​​- Chinese, Japanese or another exotic language. In certain cases, they are very popular and will become a feature of your project that distinguishes you from the rest.

The main areas of study at your school may include:

• preparation for international testing;

• testing using TOEFL, CALE, GMAT, IELTS systems;

• express training in fluency in speaking.

The average duration of a foreign language course is 4-8 months, which corresponds to 64-128 academic hours. After completing the course, students take a test and receive a document indicating that they have acquired a certain amount of knowledge. Group enrollment is carried out 2-3 times a month in English and 1-2 times a month in other languages. The main flow of students occurs in evening groups (from 17:00-21:00), the lowest attendance is observed during the day, since at this time many are at work or study. Each group of students consists of 4-6 people. It is important that the number of students is even, since during the learning process you often have to work in pairs to obtain greater results. An example of group placement and a language school schedule on a weekday with two classes is as follows:

Time	Class A	Class B
		English
	English
		French
	English	French
	English	Spanish

It is expected that groups will be recruited in the following formats:

• evening groups;
• morning groups;
• day groups;
• weekend groups.

This business is seasonal: as a rule, the flow of visitors decreases in the summer months, but resumes in September. Opening hours of language schools: daily from 08:00 to 21:00, as there is a need to gather both morning and evening groups.

3. Description of the sales market

Language school clients can be segmented as follows:

• For the purpose of applying to a language school:

Clients whose knowledge of the language is required by their profession, and their career growth depends on it;

Clients who want to improve their level of knowledge of foreign languages ​​for more comfortable travel abroad;

Clients who have a need to learn additional languages ​​in order to improve their level of education, who want to keep up with the trends of the modern world;

Clients who need to improve their level of knowledge of foreign languages ​​to enter a university or school;

Corporate clients.

• According to the requirements for conducting classes:

Students who wish to study in groups (usually 4-6 people).

• According to the age:

Schoolchildren and students who want to learn new languages, in addition to those in the school curriculum, or improve their knowledge of the main language;

Working people who are required to know a foreign language by work, or by ordinary interest and passion for travel;

Retired people who are used to traveling, discovering something new, and developing.

In percentage terms, the target audience looks approximately as follows:

Having studied your target audience, you need to decide who exactly you will provide your services to. The focus of your school, the range of languages ​​offered and marketing policy depend on the choice of audience. Also an important factor for success is analyzing your competitors. As a rule, in cities with a population of up to 4 million people, 80-100 foreign language schools are open. It is necessary to familiarize yourself with the range of languages ​​that competitors offer, the prices for their services, and the level of qualifications of their staff. After analysis, it is important to identify the competitive advantage that will set you apart from the rest. These include a convenient location, low prices, the possibility of payment in installments, the author's teaching methodology, and the offer of studying exotic languages.

4. Sales and marketing

5. Production plan

1. Registration with government agencies

First, you need to obtain the appropriate license permitting educational activities. The list of documents required to obtain a license is as follows:

• Application for a license;
• Details of documents confirming that the license applicant has the right of ownership or other legal basis of buildings, structures, structures, premises and territories (including equipped classrooms, facilities for practical classes, physical culture and sports facilities) in each of the places where educational activities are carried out, as well as copies of title documents in the event that the rights to the specified buildings, structures, structures, premises and territories and transactions with them are not subject to mandatory state registration;
• A certificate signed by the head of the organization carrying out educational activities on the logistics of educational activities under educational programs;
• Copies of documents confirming the availability of conditions for nutrition and health protection of students;
• Certificate of availability of educational programs developed and approved by the organization carrying out educational activities;
• Details of the sanitary and epidemiological report issued in the prescribed manner on compliance with sanitary rules of buildings, structures, structures, premises, equipment and other property necessary for the implementation of educational activities;
• Details of the conclusion on the compliance of the object of protection with mandatory fire safety requirements when carrying out educational activities (if the license applicant is an educational organization);
• A certificate signed by the head of the organization carrying out educational activities confirming the availability of special conditions for obtaining education by students with disabilities;
• A certificate signed by the head of the organization carrying out educational activities confirming the availability of conditions for the functioning of the electronic information and educational environment in the presence of educational programs using exclusively e-learning and distance educational technologies;
• List of attached documents.

Since the list of documents is quite voluminous, it is possible to contact a specialized organization that will collect documents for you, the cost of services will be 50,000 rubles. To conduct commercial activities, you can register as an individual entrepreneur, a non-profit educational institution or as a legal entity. It is more advisable to register as an individual entrepreneur with a simplified taxation system (6% of income). This will save you from completing a lot of additional documents. A pleasant factor of this event will be that currently the license will not need to be renewed every 5 years, as was the case before. Now, once you have received a license to conduct educational activities, this will be enough for you to continue doing it for the rest of your life.

2. Search for premises and repairs

A good location of the premises can be considered close proximity to the metro, educational institutions, and shopping centers. It is desirable to have free parking and convenient transportation. When choosing a room, you need to pay attention to lighting, sanitary condition, availability of a bathroom, etc. The optimal size of a room for a school is from 100 sq.m., this will be enough for two classrooms and a reception room with a reception desk. The rental cost will be about 50,000-70,000 rubles. You may have to make cosmetic repairs and invite a designer who will integrate the style of your logo into the interior of the room; budget for this at least 50,000 rubles.

3. Purchase of necessary equipment and inventory

To open a foreign language school, you need the following equipment and supplies:

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Magnetic whiteboard
Educational material
Computer
Wi-fi router
Stationery
Microwave
Electric kettle
Wardrobe
Microwave
Total

4. Search for frames

You can search for employees (teachers, administrators, accountants) in the following ways:

1. Through specialized sites. The advantage of this method is the ability to see exact work experience, reviews of previous employers, qualifications, and certificates. However, access to applicants’ resumes is paid, the cost is about 15,000 rubles;
2. Collecting information through friends is the cheapest and easiest method of finding personnel;
3. Posting vacancies in specialized groups on social networks - in the most popular groups this service is paid, the method can give a good response, the audience of large groups starts from 100,000 people;
4. Monitoring of teachers of secondary and private schools with subsequent employment offers.

5. Marketing policy

First you need to place a sign or pillar for your school. Coordination, production and installation of a sign will cost you approximately 50,000 rubles. The sign will not give the desired effect without additional stimulation of customers, so the budget should also include the costs of printed materials (promotional leaflets) and the promoter’s salary (about 10,000 rubles). For comprehensive work, you need to resort to online methods of promoting your project; in this case, you need to budget about 100,000 rubles for the creation and promotion of a website, and about 10,000 rubles for the development and creation of a group on a social network. Over time, when you develop a client base, these types of costs will decrease; the main stream of students will come to you on the advice of friends and acquaintances.

6. Organizational structure

In order for your school to function smoothly, you need to hire the following employees: teachers, administrators, cleaning staff, accountant.

The key personnel in your business will, of course, be teachers, because the presentation of material, the level of knowledge of students and impressions of your school as a whole depend on their professionalism and communication skills. If you plan to offer students the most popular and accessible languages, then at first you can limit yourself to hiring one specialist in each language. The requirements for teachers are a higher education, excellent knowledge of spoken and written language, two years of work experience, knowledge of the cultural characteristics of English-speaking (and other) countries, and the presence of a comprehensive and proven teaching methodology. A teacher’s salary consists of a salary (RUB 15,000) and interest depending on the number of lessons he teaches.

Your school's administrators will work 2-to-2 shifts, so you'll need to hire two employees. Requirements for administrators are limited to communication skills, friendliness, and a high level of discipline. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, maintaining a group on a social network, providing the school with the necessary equipment (stationery, cooler, etc.). It is necessary to budget 20,000 rubles for the salaries of administrators. for each employee.

In addition, you should be concerned about finding a cleaner who cleans the premises 3-4 times a week. This employee has a part-time job and a flexible work schedule. It is better to hire an accountant on a remote basis or contact an outsourcing company in order to reduce taxes and other expenses.

You also cannot do without a director who will perform key managerial functions. All personnel will be subordinate to him; it is he who makes decisions about hiring employees, determines their wages, builds a marketing policy, and interacts with contractors. The director's salary depends on the financial results of the school; in general, it consists of a salary (30,000 rubles) and a percentage (5%) of revenue if the project's planned indicators are met.

The general wage fund changes monthly due to the percentage wage system. The salary fund for the first month of operation of the foreign language school is presented below:

Fixed expenses	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	45 205
Teacher	25 000	5	125 000	27 027
Administrator	20 000	1	20 000	20 000
Cleaning woman	10 000	1	10 000	10 000
Insurance premiums			55 500
Total payroll			240 500

*Calculations use average data for Russia

Distance courses and schools do not compete with traditional ones, but occupy a separate niche in the teaching services market. The opportunity to study without leaving home is an ideal option for business people, women on maternity leave, and residents of small towns where there are few opportunities for additional education. After all, to conduct classes, it is enough to have a computer with high-speed Internet and free Skype, a microphone, speakers, a webcam (in most cases, a camera on the teacher’s computer is enough, many people just get by with headphones with a microphone) and a certain amount of free time

The common belief that the costs of organizing online courses are significantly less than opening a traditional school is not true. In fact, if you are considering this as an option for developing your own promising business, you will need some investment to start it.

It doesn’t matter whether you teach on your own or hire teachers, you will have to start by creating and promoting your own website. The better the website and its content, the higher the trust potential clients will have in you.

Be sure to include all the necessary contacts, describe in detail your qualifications, work experience, the programs in which you teach, prices for your services, methods and details for payment, post all the necessary legal documents: licenses, if you are registered as a non-state educational institution (however, more often they register an individual entrepreneur ), texts of contracts, etc.

Provide a section with online tests, based on the results of which visitors to your site will be able to find out their level of foreign language proficiency.

In addition to the costs of creating a website (from 15-20 thousand rubles, depending on the structure and tasks), you will have to regularly invest money in its promotion. You can do this yourself or contact the appropriate agency.

The cost of its services will depend on the audience you are targeting, the number and nature of queries in search engines on which you want to promote, competition in this area (and it is quite large) and other factors.

Earn up to
200,000 rub. per month while having fun!

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If the site is completely “young”, promotion using the usual methods at first will be ineffective for objective reasons. However, there is no need to waste time - you can find your first clients by posting ads on thematic forums and websites.

Buy a quality headset (headphones or speakers, microphone and webcam) and select a suitable tariff plan from your Internet provider. Constantly interrupted connections, interference and extraneous noise will ruin the entire impression of the lesson, despite the professionalism and talent of the teacher.

Live training usually involves a one-on-one session with a teacher. Firstly, it is much more convenient and profitable for the client. Secondly, to conduct group lessons, each student must have a stable and fast connection, which is not always possible. And thirdly, it is more difficult for a teacher to involve all conference participants equally in discussions, especially if their language proficiency levels are different.

Ready ideas for your business

However, if you teach independently, even with one-on-one lessons, try to select students with the same language proficiency level. This will help significantly save your time preparing for classes, since you will use one program, making changes to it taking into account the goals and interests of each student.

Post additional training materials on your website. Access to this section can be made closed to casual site visitors. For convenience and clarity of the learning process, you can use auxiliary programs and applications - electronic boards (for example, Dabbleboard), Google Docs office applications, Second Life virtual worlds, etc.

Reading time: 8 minutes. Published 01/21/2020

Knowledge of a foreign language is becoming a necessary component for running a modern business, diverse trips outside the country and beyond. General globalization has brought the activities of linguistic centers into the category of the most popular and profitable. How to organize a foreign language school from scratch? What do you need to know to open a linguistic center? An example of a ready-made business plan for a language center with calculations of costs and payback periods.

Opening a foreign language school, where to start? Registration of a linguistic center

At the preparatory stage, the following is determined:

1. Audience of students . Classes for kids, schoolchildren or adults.
2. Range of languages ​​taught . The greatest demand is for English and German, Italian, and Spanish. In the future, the language palette can be diversified.
3. Main areas of study : preparation for international level tests, tests on certain systems, a foreign language for communication or for specialized use (in maritime professions, medicine and others).
   Organizing a Russian business always begins with registration in the tax structure.

That is, it is necessary to choose the organizational and legal form of future activity:

• more suitable for beginners. Less paperwork. It is possible to provide paid services, hire staff and rent space. However, certificates cannot be issued. Therefore, the activities of individual entrepreneurs are of an advisory nature; they cannot be called educational from the standpoint of the law - the services are provided by a specialist in the field of foreign languages, not a teacher.
• A full-fledged educational structure will require the status of a non-state educational institution (NOU) or the format of a commercial institution (LLC). This allows clients who have completed the training course to be issued a document confirming that they have received additional education - the fact of training is confirmed by a certificate or certificate.

So, we start with the following organizational and legal steps:

1. Registering a business is choosing its form.
2. Registration with the tax service and the Pension Fund (state or non-state).
3. Licensing of the activities of the linguistics center.

What documents are required to operate a foreign language school? Licensing of a linguistic center

In fact, the license confirms the linguistic center’s readiness to conduct classes at the proper level. This concerns the qualifications of teachers, classroom equipment, the quality of teaching methods, and so on. The issuance of licenses is the responsibility of the Ministry of Education (its local branch).

The package of required documentation is extensive.

You must provide:

• Constituent documentation.
• Papers for the premises (lease agreement or document confirming ownership rights).
• Application for a license.
• Receipt for payment of state duty.
• Documentation for personnel (diplomas, etc.).
• Certificate of availability of specialized literature.
• Study plan.
• Permits issued by the fire service and sanitary-epidemiological supervision.

Of course, the full list requires clarification from the Ministry of Education.
For your information . All copies are certified by a notary. The period for reviewing submitted documents is 60 days. No extension required. For some time now the license period has been unlimited.

Where is the best place to open a linguistic center: location and premises for a foreign language school

When choosing a location for a linguistic center, you need to be guided by several parameters:

1. Convenient transport interchange (proximity to stops, metro stations). The client should not experience any inconvenience when getting to school.
2. Availability of parking spaces (preferably free).
3. It’s a good idea to open in one of the central city areas, but those with a high population density are also suitable. In this option, the first clients will probably prefer evening training. This means that the illumination of the area is also of great importance.
4. It is important to choose a prominent place - in the 1st line of houses. This will make it possible to use the cheapest type of advertising - a sign.
5. Office centers with a pass-through system are considered only if there is a separate entrance.

A few words about the premises itself. To accommodate several classes, 100-150 “squares” will be enough.

The basic requirements primarily concern issues of comfort:

• Soundproofing of every room. Classes held in one classroom should not interfere with a similar process in another classroom.
• Good classroom lighting.
• Good microclimate system.
• Equipped bathroom.
• Possibility of connecting to the Internet.

A relaxation room with the opportunity to drink tea and have a snack would not hurt. Many students will come after a day of work.

What is needed to organize the work of a linguistic center: a list of what is needed for a foreign language school

A school where foreign languages ​​are studied opens after certain organizational measures have been completed. They relate to room equipment, interior design, personnel selection, selection of training methods, promotional events and determination of marketing policy. Let's deal with everything in order.

Equipment

It’s not hard to guess how to equip the classrooms:

1. Tables and chairs.
2. Shelving.
3. Whiteboards (preferably magnetic marker boards).
4. Computers (one is enough to start with).
5. Router.
6. Air conditioning, fan, heating devices (if necessary).

For greater convenience for students, it is necessary to acquire:

• Cooler.
• Microwave oven.
• Electric kettle.
• Wardrobe for clothes.
• A sofa for those waiting to register for the course.

Don't forget about the reception. This is a special workplace. It requires a special set of furniture and computer equipment.

Interior decoration

A full-fledged language school needs a corporate identity, a memorable name and logo. The interior is designed based on your own image. Of course, this is a job for design professionals.

1. Mixing styles (modern and canonical) is acceptable.
2. Use no more than three colors when decorating. For example, by giving preference to pink, yellow and blue, you can emphasize compliance with levels A, B, C. These levels are accepted in the European system in relation to the study of foreign languages.
3. Natural materials for furniture and wall coverings are welcome.
4. Canvases with various images or statements in the target language are placed on the walls.
5. The abundance of bright colors is excluded, predominantly pastel shades are used.

It is important to create a stylish interior conducive to learning.

Inventory

This category includes:

• Sufficient amount of stationery.
• Consumables for office equipment.
• Educational kits (textbooks, manuals, manuals, etc.)
• You will have to buy a safe for documents.
• Other little things, without which it is difficult to work with students.

Personnel and teaching methods

Employees are selected using special services or based on recommendations from friends.

The staff of the language school consists of the following specialists:

1. Directors or a manager performing general management.
2. Teachers . List of requirements: a diploma of higher education, two years of teaching experience (minimum), knowledge of the language (spoken and written), the presence of a proven teaching methodology, knowledge in the field of cultural characteristics of foreign countries will not hurt.
3. Administrators . It is better to hire a spirit person for shift work.
4. Cleaners . She will only have a few working days a week.
5. Accountant – remote work option is recommended.

There are only three main methods of teaching languages: commutative method, project method, and training lessons. Each business owner chooses which one to give preference on his own. As a rule, this activity is carried out by teachers who already have some experience in this aspect.

Advertising and Marketing

• It is better to entrust the creation of a logo and brand formation to a freelancer.
• At first, it is recommended to actively distribute flyers in the area where the school is located. This will serve as a kind of notification to passers-by about the new educational institution.
• Bonus programs and promotions contribute to the development of a client base. For example, a story about the school on social networks is rewarded with a free lesson, a friend brought to class is rewarded with a 10% discount, everyone gets a free first lesson, and so on.
• Without your own website or page on social networks, it is difficult to promote yourself. Internet resources contain detailed information about the linguistic center with class schedules, information about enrollment in new groups, a list of teaching staff, and so on. This method has a great effect on increasing customer loyalty. It is important not to ignore the SEO optimization process and not to skimp on contextual advertising.

Many experts consider the impact of word of mouth to be the most effective advertising. Of course, it is difficult to argue with the effectiveness of word of mouth. However, first you need to attract students and develop a positive reputation. Only after this will graduates of the language school begin to tell their surroundings about an excellent educational institution with a cozy atmosphere and professional teaching staff.

Business plan for a foreign language school: calculating the costs and profitability of a linguistic center

Funds required to resolve organizational issues:

Cost item	Amount of payments, in rubles
Registration with government agencies	50 000
Licensing	2 600
Rented premises renovation	50 000
Equipment + inventory	310 000
Sign installation + website creation	70 000
Total	482 600

Monthly expenses for salaries of employees, including teachers, whose income consists of salary and interest for lessons taught:

Approximate calculation of current monthly expenses:

Note . The amount of wages refers to variable expenses.

Summing up the expenses, we get the initial investment indicator -
873,600 rubles.

Approximate tariffs:

• The price of group classes is within 1,5005,500 rubles per month of training.
• The cost of individual lessons is 2,50,010,500 rubles for each month of training.

In this case, the duration of the course is not taken into account. The duration of training can be from a month to a year or more. The training period depends on the technique being taught and the client’s goals.

Let’s assume that on average (in the morning, in the evening, on weekends) five groups of 12 people work monthly, with another 25 people working individually or in small groups. For calculations, we will use average tariff indicators.

Then:

12 x 5 x 3,500 = 210,000 rubles.
25 x 6,500 = 162,500 rubles.

• Total revenue for the month is 372,500 rubles.
• The amount of net profit minus current expenses is 324,050 rubles - 48,450 rubles.
• Profitability at 15%. Payback period is 10-12 months.

The success of a business directly depends on quality training and a wide range of languages, which ensures a continuous year-round flow of clients.

On a note . During school holidays, there is a great demand for summer camps, where children learn a foreign language in a relaxed manner.